Brand Identity Design: The brand identity is built on a foundation of vibrancy, excitement, and energy, and uses a neon color palette to effectively communicate the brand's personality and identity. The logo features the initials "S" and "G" in a bold, modern typeface with a neon color scheme, which creates a dynamic and fluid design that represents the dynamic energy and movement of nightlife. The use of neon colors, such as pink and green, adds to the electric and vibrant feel of the logo, and effectively communicates the brand's personality and identity.